What is a Product Quiz PDF: Questions and Answers - 171

MCQ 851: The list of products depending upon long run consumer benefits and consumer satisfaction does not includes

1. salutary products
2. outbound products
3. deficient products
4. pleasing products

MCQ 852: The company marketing mix that target market segments very broadly is called

1. mass marketing
2. segmented marketing
3. niche marketing
4. micromarketing

MCQ 853: The positioning statement first states the

1. product membership in category
2. points of priority
3. points of differences
4. brands superiority

MCQ 854: In the new product development process, after the analysis of business the next step to be taken is

1. test marketing
2. One channel marketing
3. penetration marketing
4. individual marketing

MCQ 855: A company's microenvironment, the 'financial publics' consists of

1. banks
2. investment analysis
3. stockholders
4. all of above