Participants in Business Buying Process Multiple Choice Questions (MCQ) PDF - 56

MCQ 276: The PLC concept which consists of longest life cycles is classified as

1. product classes
2. product forms
3. branding
4. product perception

MCQ 277: From the buyer's point of view, the product is considered as

1. Customers cost
2. Customer solution
3. Convenient availability
4. Communication

MCQ 278: Segmentation of international markets on the basis of stability of governments is included in

1. geographic location
2. cultural factors
3. economic factors
4. political and legal factors

MCQ 279: The kind of products that does not provide immediate satisfaction neither provide long term benefits to consumers are classified as

1. deficient products
2. pleasing products
3. salutary products
4. desirable products

MCQ 280: The system which calls for managing, motivating, selecting and evaluating performance of marketing channels over time is called

1. vertical management
2. horizontal management
3. marketing channel management
4. distribution management