Participants in Business Buying Process Quiz Questions and Answers 56 PDF Book Download

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Quiz on Participants in Business Buying Process Worksheet 56 PDF Book Download

Participants in Business Buying Process MCQ

MCQ: PLC concept which consists of longest life cycles is classified as

  1. product classes
  2. product forms
  3. branding
  4. product perception

A

Capturing Value from Customers MCQ

MCQ: From buyer's point of view, product is considered as

  1. Customers cost
  2. Customer solution
  3. Convenient availability
  4. Communication

A

Managing Marketing Effort MCQ

MCQ: Segmentation of international markets on basis of stability of governments is included in

  1. geographic location
  2. cultural factors
  3. economic factors
  4. political and legal factors

D

what is marketing, putting it all together MCQ

MCQ: Kind of products that does not provide immediate satisfaction neither provide long term benefits to consumers are classified as

  1. deficient products
  2. pleasing products
  3. salutary products
  4. desirable products

A

New Product Development Process MCQ

MCQ: System which calls for managing, motivating, selecting and evaluating performance of marketing channels over time is called

  1. vertical management
  2. horizontal management
  3. marketing channel management
  4. distribution management

C