What is a Product MCQ (Multiple Choice Questions) PDF - 54

MCQ 266: The contractual agreement between independent retailers that has set up central wholesale operation and conduct joint promotion is classified as

1. voluntary franchise
2. involuntary cooperative
3. retailer cooperative
4. voluntary cooperative

MCQ 267: The pricing strategy in which the prices of products are set according to perception of buyers rather than according to cost of seller is classified as

1. competition based pricing
2. discount and bonus pricing
3. customer value based pricing
4. cost based pricing

MCQ 268: The pricing strategies related to product mix consists of

1. product bundle pricing
2. by-product pricing
3. captive product pricing
4. all of above

MCQ 269: In 'stages of adoption process', the customer decides to become regular user in

1. awareness stage
2. interest stage
3. evaluation stage
4. adoption

MCQ 270: The perceptions of the customer about the value of products are considered to set the

1. floor for cost
2. ceiling for prices
3. floor for prices
4. ceiling for cost