Principles of Marketing MCQs - Chapter 17

Products, Services and Brands Multiple Choice Questions (MCQ) PDF - 14

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Products, Services & Brands Questions & Answers PDF Download: MCQ Quiz 14

MCQ 66: The factory outlets and ware house clubs are classified as types of

independent super retailer
off-price retailer
on-price retailer
independent off-price retailer

MCQ 67: The use of in-store advertising to broaden brand equity and encourage favorable purchase decisions is classified as

exclusive marketing
shopper marketing
outbound marketing
inbound marketing

MCQ 68: The kind of retailer whose product line consists of airlines, colleges and hotels is classified as

independent off-price retailer
service retailers
categorized retailer
off-price retailer

MCQ 69: The group of independent retailers that are engaged in group buying and are sponsored by group of wholesalers is considered as

involuntary franchising
voluntary chain
involuntary chain
voluntary franchising

MCQ 70: Considering types of wholesalers, the types of agents are

selling agents
manufacturer's agent
commission merchants
rack jobbers

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