Principles of Marketing MCQs - Chapter 17

Products, Services and Brands Multiple Choice Questions (MCQ) PDF - 2

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Products, Services & Brands Questions & Answers PDF Download: MCQ Quiz 2

MCQ 6: The clothing line of fashion designers is best classified as

unsought product
specialty shopping products
industrial products
specialty products

MCQ 7: The industrial products can be classified into

Three groups
Two groups
Four groups
Five groups

MCQ 8: The specific brands of luxury cars are classified as

consumer products
augmented product
industrial products
de-augmented product

MCQ 9: The targeted promotion by the producers and resellers of market offerings is a must for marketing mix of

sought products
unsought products
specialty products
industrial unsought products

MCQ 10: The services provided by medical and legal specialists are considered as

unsought products
shopping products
specialty products
industrial convenient products

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