Products, Services and Brands Multiple Choice Questions (MCQ) PDF - 16

MCQ 76: The Company will face low sales and low markups if company set its prices

1. too high
2. too low
3. too discounted
4. none of the above

MCQ 77: The managerial approach which focuses on bringing up ideas that helps producing profits as well preserve living environment is called

1. seller's adaptation view
2. environmental sustainability
3. consumer profitability
4. customer sustainability

MCQ 78: The sustainable marketing principle which states that company invest most of its resources to customer value building is classified as

1. innovative marketing
2. inbound ⁄ outbound marketing
3. consumer oriented marketing
4. customer value marketing

MCQ 79: The classic examples of pleasing products are

1. nutritious high fiber cereals
2. insurance products
3. ineffective medicines
4. junk food and cigarettes

MCQ 80: The environmentally and socially sustainable marketing to meet present needs of customers and preserving need fulfillment for future generations is called

1. channel view marketing
2. adaptation marketing
3. sustainable marketing
4. executive style marketing