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Introduction to Marketing Multiple Choice Questions 1 PDF Book Download

Introduction to marketing multiple choice questions (MCQs), introduction to marketing quiz answers, marketing test prep 1 to learn online marketing courses for online classes. Understanding marketplace and customer needs MCQs, introduction to marketing quiz questions and answers for admission and merit scholarships test. Practice understanding marketplace and customer needs, capturing value from customers, setting goals and advertising objectives career test for digital marketing certification.

Learn introduction to marketing quizzes with multiple choice questions: market offering that is essentially intangible is called, with choices products, services, commodity, and competitive edge for online business degree programs. Practice jobs' assessment test for online learning understanding marketplace and customer needs quiz questions with principles of marketing MCQs for business analyst certification.

MCQs on Introduction to Marketing Test 1 PDF Book Download

MCQ: Market offering that is essentially intangible is called

  1. services
  2. products
  3. commodity
  4. competitive edge


MCQ: SBU's in 'Stars' category requires

  1. Heavy investment
  2. Less investments
  3. More marketing
  4. Both a and c


MCQ: Pricing strategy which starts with ideal price and targets cost which ensures that set price will be met is classified as

  1. target costing
  2. marginal costing
  3. learning curve costing
  4. demand based costing


MCQ: Loss in sales because of poor quality raw materials have been used in production is concluded in company?s

  1. Strengths
  2. Weaknesses
  3. Opportunities
  4. Threats


MCQ: Situation in which company is making more sales with its existing product is classified as

  1. Market development
  2. Market penetration
  3. Product development
  4. Diversification