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Introduction to Marketing Multiple Choice Questions (MCQ) 1 PDF eBook Download

"Introduction to Marketing Multiple Choice Questions & Answers (MCQs)", introduction to marketing quiz answers pdf 1, marketing tests to study online certification courses. Practice Understanding Marketplace and Customer Needs MCQs, "Introduction to Marketing" quiz questions and answers for admission and merit scholarships test. Learn understanding marketplace and customer needs, capturing value from customers, setting goals and advertising objectives career test for free online classes.

Practice introduction to marketing Multiple Choice Questions (MCQ): Market offering that is essentially intangible is called, with choices products, services, commodity, and competitive edge for online business degree. Practice jobs' assessment test, online learning Understanding Marketplace and Customer Needs Quiz Questions for online BBA courses.

MCQs on Introduction to Marketing Quiz 1 PDF eBook Download

MCQ: Market offering that is essentially intangible is called

  1. services
  2. products
  3. commodity
  4. competitive edge

A

MCQ: SBU's in 'Stars' category requires

  1. Heavy investment
  2. Less investments
  3. More marketing
  4. Both a and c

A

MCQ: Pricing strategy which starts with ideal price and targets cost which ensures that set price will be met is classified as

  1. target costing
  2. marginal costing
  3. learning curve costing
  4. demand based costing

A

MCQ: Loss in sales because of poor quality raw materials have been used in production is concluded in company?s

  1. Strengths
  2. Weaknesses
  3. Opportunities
  4. Threats

C

MCQ: Situation in which company is making more sales with its existing product is classified as

  1. Market development
  2. Market penetration
  3. Product development
  4. Diversification

B