BBA: Marketing Courses

Chapter 9: Principles of Marketing Exam Tests

Principles of Marketing MCQs - Chapter 9

Introduction to Marketing Multiple Choice Questions (MCQ) PDF - 4

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The MCQ Quiz: Kind of products that provides immediate satisfaction and also provide long term benefits to consumers are classified as; "Introduction to Marketing" App APK Download (Free) with answers pleasing products, deficient products, salutary products, and desirable products to learn online marketing courses. Practice what is marketing quiz questions, download Kindle eBook (Free Sample) for online business administration colleges.

Introduction to Marketing Questions & Answers PDF Download: MCQ Quiz 4

MCQ 16: The kind of products that provides immediate satisfaction and also provide long term benefits to consumers are classified as

A) deficient products
B) pleasing products
C) salutary products
D) desirable products

MCQ 17: In growth-share matrix, the high growth and high share SBU's are considered as

A) Stars
B) Cash Cows
C) Question marks
D) Dogs

MCQ 18: The major pricing strategies does not includes

A) competition based pricing
B) customer value based pricing
C) cost based pricing
D) discount and bonus pricing

MCQ 19: The sum of variable costs and fixed costs is called

A) total costs
B) overhead costs
C) markup costs
D) both a and b

MCQ 20: The products or market offering bought by consumers for personal consumption are classified as

A) augmented product
B) consumer products
C) industrial products
D) intangible services

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Introduction to Marketing App (Android & iOS)

Introduction to Marketing App (Android & iOS)

Marketing Principles App (Android & iOS)

Marketing Principles App (Android & iOS)

BBA Economics App (Android & iOS)

BBA Economics App (Android & iOS)

Human Resource Management (BBA) App (Android & iOS)

Human Resource Management (BBA) App (Android & iOS)