Principles of Marketing MCQs - Chapter 9

Introduction to Marketing Multiple Choice Questions (MCQs) PDF Download - 5

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Introduction to Marketing Questions & Answers PDF Download: MCQ Quiz 5

MCQ 21: The buying of products such as 'fast food' is an example of

difficult products
sought services
sought products
convenient products

MCQ 22: The Company?s key businesses are known as

Portfolio analysis
Strategic Business Units (SBU's)
Both a and b
None of above

MCQ 23: The customers who adopt new ideas and rarely are leaders are classified as

innovators
early majority
laggard
early adopter

MCQ 24: The social class group who rely heavily on inherited wealth is best classified as

upper middles
working class
lower uppers
upper uppers

MCQ 25: The procedure of arranging a product to occupy distinct place in target customers mind is called

Market segmentation
Targeting
Differentiation
Positioning

Principles Of Marketing Mock Tests

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