Principles of Marketing MCQs - Chapter 1

Analyzing Marketing Environment Multiple Choice Questions (MCQ) PDF - 6

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Analyzing Marketing Environment Questions & Answers PDF Download: MCQ Quiz 6

MCQ 26: The disagreement between different marketing channel regarding the roles, rewards and goals is called

channel conflict
marketing conflict
direct conflict
indirect channel conflict

MCQ 27: The vertical marketing system in which different stages of production and distribution coordinates through capacity of one of parties is classified as

full time VMS
contractual VMS
administered VMS
corporate VMS

MCQ 28: The basic competitive strategies includes

cost leadership
focusing strategy
differentiation
all of above

MCQ 29: The 'Regent Seven Seas Cruise Line' invites customers by saying "luxury goes exploring" is an example of

geographic segmentation
income segmentation
psychographic segmentation
behavioral segmentation

MCQ 30: The type of franchise network in which the company has network of non-dependent franchised dealers is classified as

manufacturer-wholesaler franchise system
manufacturer-retailer franchise system
manufacturer franchise system
none of above

Principles Of Marketing Mock Tests

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