BBA: Marketing Courses

Chapter 1: Principles of Marketing Exam Tests

Principles of Marketing MCQs - Chapter 1

Analyzing Marketing Environment Quiz Questions and Answers PDF - 7

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Analyzing Marketing Environment Questions & Answers PDF Download: MCQ Quiz 7

MCQ 31: In external environment, the favorable factors and trends are classified as

A) Strengths
B) Weaknesses
C) Opportunities
D) Threats

MCQ 32: In marketing channels, the conflict occurs at different levels of same marketing channel is classified as

A) vertical conflict
B) horizontal conflict
C) steep conflict
D) slope conflict

MCQ 33: The market segmentation based on customers seeking brands that deliver benefits is example of

A) geographic segmentation
B) income segmentation
C) psychographic segmentation
D) benefit segmentation

MCQ 34: According to four Ps of marketing, the inventory and logistics services are classified as

A) Place
B) Product
C) Price
D) Promotion

MCQ 35: Considering competitive positions, the firm who wants to hold market share in its industry without rocking boat is classified as

A) market challenger
B) market leader
C) market follower
D) market niche

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Analyzing Marketing Environment App (Android & iOS)

Analyzing Marketing Environment App (Android & iOS)

Marketing Principles App (Android & iOS)

Marketing Principles App (Android & iOS)

Cost Accounting App (Android & iOS)

Cost Accounting App (Android & iOS)

Financial Markets App (Android & iOS)

Financial Markets App (Android & iOS)