Chapter 1: Principles of Marketing Exam Tests
Principles of Marketing MCQs - Chapter 1
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MCQ 36: The strategies in which position of company on the best possible strategic advantage against competitors are classified as
MCQ 37: In the four Ps of marketing mix, the brand name can be classified as
MCQ 38: If the company provides products or services less than its cost then the company will
MCQ 39: According to competitive positions, the main focus of market challenger strategy is to
MCQ 40: The integrated system which consists of consumer needs analysis, identifying alternatives, setting objectives and evaluating alternatives is classified as
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