Principles of Marketing MCQs - Chapter 1

Analyzing Marketing Environment Multiple Choice Questions PDF Download - 5

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Analyzing Marketing Environment Questions & Answers PDF Download: MCQ Quiz 5

MCQ 21: The network of company's supply chain and its customers is called

A) Value chain

B) Value delivery network

C) Both a and b

D) None of above

MCQ 22: The process of comparing own products or services to leading firms practices to improve performance and quality is called

A) strategic analysis

B) corporate image analysis

C) benchmarking

D) customer value analysis

MCQ 23: If the company B sell its products through retailers and wholesalers then the channel used by company B is classified as

A) direct channel

B) indirect channel

C) flexible channel

D) static channel

MCQ 24: The total number of level of intermediaries represent the

A) width of channel

B) length of channel

C) divisors of channel

D) flexibility of channel

MCQ 25: The arrangement of vertical management system which integrates stages of distribution and production under single umbrella is classified as

A) administered VMS

B) full time VMS

C) contractual VMS

D) corporate VMS

Principles Of Marketing Mock Tests

Managing Marketing Information: Customer Insights MCQs

Competitive Advantage MCQs

Customer Driven Marketing Strategy MCQs

Marketing Communications: Customer Value MCQs

Marketing Channels MCQs

New Product Development MCQs

Company and Marketing Strategy MCQs

Analyzing Marketing Environment MCQs

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