Marketing Research Process Quiz Questions and Answers 53 PDF Book Download

Marketing research process quiz, marketing research process MCQs answers, marketing management quiz 53 to learn marketing courses online. Conducting marketing research quiz questions and answers, marketing research process multiple choice questions (MCQ) to practice marketing test with answers for college and university courses. Learn marketing research process MCQs, business unit strategic planning, measuring brand equity, key psychological processes, marketing research process test prep for business analyst certification.

Learn marketing research process test with multiple choice question (MCQs): technique in which people create picture of collage or other drawings to depict consumer's perceptions is called, with choices visualizations, personifications, laddering, and associations for bachelor's degree in marketing. Learn conducting marketing research questions and answers for scholarships exams' problem-solving, assessment test for digital marketing certification.

Quiz on Marketing Research Process Worksheet 53Quiz Book Download

Marketing Research Process Quiz

MCQ: Technique in which people create picture of collage or other drawings to depict consumer's perceptions is called

  1. visualizations
  2. personifications
  3. laddering
  4. associations

A

Key Psychological Processes Quiz

MCQ: Tendency of interpreting useful information in a way that it fits customer's preconceptions is classified as

  1. planned attention
  2. selective distortion
  3. planned distortion
  4. planned retention

B

Measuring Brand Equity Quiz

MCQ: Stronger brand is, discount rate is

  1. higher
  2. lower
  3. stable
  4. earned

B

Business Unit Strategic Planning Quiz

MCQ: List of company's major strategic alliances do not include

  1. product alliance
  2. promotional alliance
  3. pricing collaborations
  4. financial alliances

D

What is Brand Equity Quiz

MCQ: 'brand asset valuator' key pillars include

  1. relevance
  2. esteem
  3. energized differentiation
  4. all of the above

D