Marketing Research Process Quiz Questions and Answers 53 PDF Download

Learn marketing research process quiz online, BBA marketing management test 53 for online learning, distance learning courses. Free marketing research process MCQs questions and answers to learn marketing quiz with answers. Practice tests for educational assessment on marketing research process test with answers, what is brand equity, business unit strategic planning, measuring brand equity, key psychological processes, marketing research process practice test for online social marketing courses distance learning.

Free online marketing research process course worksheet has multiple choice quiz question: technique in which people create picture of collage or other drawings to depict consumer's perceptions is called with options visualizations, personifications, laddering and associations for online knowledge tests, online eLearning, undergraduate and masters degree competitive exams, study conducting marketing research multiple choice questions based quiz question and answers for IT business analyst job's test and interview preparation.

Quiz on Marketing Research Process Worksheet 53 Quiz PDF Download

Marketing Research Process Quiz

MCQ: Technique in which people create picture of collage or other drawings to depict consumer's perceptions is called

  1. visualizations
  2. personifications
  3. laddering
  4. associations

A

Key Psychological Processes Quiz

MCQ: Tendency of interpreting useful information in a way that it fits customer's preconceptions is classified as

  1. planned attention
  2. selective distortion
  3. planned distortion
  4. planned retention

B

Measuring Brand Equity Quiz

MCQ: Stronger brand is, discount rate is

  1. higher
  2. lower
  3. stable
  4. earned

B

Business Unit Strategic Planning Quiz

MCQ: List of company's major strategic alliances do not include

  1. product alliance
  2. promotional alliance
  3. pricing collaborations
  4. financial alliances

D

What is Brand Equity Quiz

MCQ: 'brand asset valuator' key pillars include

  1. relevance
  2. esteem
  3. energized differentiation
  4. all of the above

D