Marketing Research Process Quiz Questions and Answers 53 PDF Download

Learn marketing research process quiz, online BBA marketing management test 53 for online courses, distance learning. Free marketing MCQs questions and answers to learn marketing research process MCQs with answers. Practice MCQs to test knowledge on marketing research process, key psychological processes, measuring brand equity, business unit strategic planning, what is brand equity for BBA online study questions with answers.

Free marketing research process course worksheet has multiple choice quiz question as technique in which people create picture of collage or other drawings to depict consumer's perceptions is called with options visualizations, personifications, laddering and associations with problems solving answer key to test study skills for online e-learning, viva help and jobs' interview preparation tips, study conducting marketing research multiple choice questions based quiz question and answers.

Quiz on Marketing Research Process Quiz PDF Download Worksheet 53

Marketing Research Process Quiz

MCQ. Technique in which people create picture of collage or other drawings to depict consumer's perceptions is called

  1. visualizations
  2. personifications
  3. laddering
  4. associations

A

Key Psychological Processes Quiz

MCQ. Tendency of interpreting useful information in a way that it fits customer's preconceptions is classified as

  1. planned attention
  2. selective distortion
  3. planned distortion
  4. planned retention

B

Measuring Brand Equity Quiz

MCQ. Stronger brand is, discount rate is

  1. higher
  2. lower
  3. stable
  4. earned

B

Business Unit Strategic Planning Quiz

MCQ. List of company's major strategic alliances do not include

  1. product alliance
  2. promotional alliance
  3. pricing collaborations
  4. financial alliances

D

What is Brand Equity Quiz

MCQ. 'brand asset valuator' key pillars include

  1. relevance
  2. esteem
  3. energized differentiation
  4. all of the above

D