Marketing & Customer Value Quiz Questions and Answers 54 PDF Book Download

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Quiz on Marketing & Customer Value Worksheet 54Quiz Book Download

Marketing and Customer Value Quiz

MCQ: Approving of orders, shipping of goods on time and payment of collection is part of

  1. the fulfill management process
  2. customer acquisition process
  3. customer relationship management
  4. corporate goals


Participants: Business Buying Process Quiz

MCQ: People having authority to prevent information to reach deciders and approvers are classified as

  1. approvers
  2. gatekeepers
  3. evaluators
  4. initiators


Segmentation Marketing Quiz

MCQ: Sophisticated and active people with high self-esteem are classified as

  1. non-innovators
  2. innovators
  3. non-achievers
  4. innovators


Behavioral Decision Theory and Economics Quiz

MCQ: Way in which choices are seen and presented by a decision maker is classified as

  1. anchor framing
  2. critical framing
  3. adjustment framing
  4. decision framing


Competitive Strategies for Market Leaders Quiz

MCQ: Emulation of market leader's product packaging with little variations is classified as

  1. imitator
  2. adapter
  3. counterfeiter
  4. cloner