Five Stage Model in Buying Decision Process Quiz Questions and Answers 21 PDF Download

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Quiz on Five Stage Model in Buying Decision Process Worksheet 21Quiz PDF Download

Five Stage Model in Buying Decision Process Quiz

MCQ: Cereal brand converted low involvement into high involvement by introducing it healthy is classified as

  1. adding an important feature
  2. triggering emotions to personal values
  3. linking product to engaging issue
  4. linking product to personal situation

B

Customer Value Hierarchy Quiz

MCQ: In third level of customer value hierarchy, marketer creates basic products into

  1. expected products
  2. basic product
  3. augmented products
  4. potential product

A

Services Industries Quiz

MCQ: Act of specific performance offered by one party to another and tangible in nature is classified as

  1. service
  2. product
  3. co-branding
  4. None of the above

A

Marketing and Customer Value Quiz

MCQ: In hypercompetitive economy, a company can win only by tuning the

  1. providing superior value
  2. communicating value
  3. managing the superior value
  4. all of the above

D

Targeted Marketing Quiz

MCQ: Manufacturer of microscope selling its product to colleges, universities and specific laboratories is an example of

  1. single product concentration
  2. mass customization
  3. product specialization
  4. market specialization

C