Marketing Research Process Quiz Questions and Answers 22 PDF Download

Learn marketing research process quiz, online BBA marketing management test 22 for online courses, distance learning. Free marketing MCQs questions and answers to learn marketing research process MCQs with answers. Practice MCQs to test knowledge on marketing research process, what is brand equity, benefits of vertical coordination, business unit strategic planning for online classes for business degree preparation.

Free marketing research process course worksheet has multiple choice quiz question as brand awareness and market share is classified as with options marketing external metrics, sampling metrics, unit metrics and procedural metrics with problems solving answer key to test study skills for online e-learning, viva help and jobs' interview preparation tips, study conducting marketing research multiple choice questions based quiz question and answers.

Quiz on Marketing Research Process Quiz PDF Download Worksheet 22

Marketing Research Process Quiz

MCQ. Brand awareness and market share is classified as

  1. marketing external metrics
  2. sampling metrics
  3. unit metrics
  4. procedural metrics

A

What is Brand Equity Quiz

MCQ. Added value on products and services is called

  1. advertising
  2. brand equity
  3. branding
  4. valuing

B

Benefits of Vertical Coordination Quiz

MCQ. Traditional supply situation in which focus is on competition rather than cooperation is classified as

  1. customer supply
  2. contract supply
  3. cooperation supply
  4. bare buying

A

Marketing Research Process Quiz

MCQ. Technique to ask respondents to identify possible brands association in consumer's mind is classified as

  1. story associations
  2. word associations
  3. picture associations
  4. structure associations

B

Business Unit Strategic Planning Quiz

MCQ. Analysis of opportunities and threats include

  1. internal environment
  2. external environment
  3. market environment
  4. product environment

B