Marketing Research Process Quiz Questions and Answers 22 PDF Download

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Quiz on Marketing Research Process Worksheet 22Quiz PDF Download

Marketing Research Process Quiz

MCQ: Brand awareness and market share is classified as

  1. marketing external metrics
  2. sampling metrics
  3. unit metrics
  4. procedural metrics

A

What is Brand Equity Quiz

MCQ: Added value on products and services is called

  1. advertising
  2. brand equity
  3. branding
  4. valuing

B

Benefits of Vertical Coordination Quiz

MCQ: Traditional supply situation in which focus is on competition rather than cooperation is classified as

  1. customer supply
  2. contract supply
  3. cooperation supply
  4. bare buying

A

Marketing Research Process Quiz

MCQ: Technique to ask respondents to identify possible brands association in consumer's mind is classified as

  1. story associations
  2. word associations
  3. picture associations
  4. structure associations

B

Business Unit Strategic Planning Quiz

MCQ: Analysis of opportunities and threats include

  1. internal environment
  2. external environment
  3. market environment
  4. product environment

B