Marketing Research Process Quiz Questions and Answers 22 PDF Download

Learn marketing research process quiz online, BBA marketing management test 22 for online learning, distance learning courses. Free marketing research process MCQs questions and answers to learn marketing quiz with answers. Practice tests for educational assessment on marketing research process test with answers, business unit strategic planning, benefits of vertical coordination, what is brand equity, marketing research process practice test for online green marketing courses distance learning.

Free online marketing research process course worksheet has multiple choice quiz question: brand awareness and market share is classified as with options marketing external metrics, sampling metrics, unit metrics and procedural metrics for online subjective and objective university majors eLearning for undergraduate and graduate degrees' study tests, study conducting marketing research multiple choice questions based quiz question and answers for masters degree's entrance exam preparation.

Quiz on Marketing Research Process Worksheet 22 Quiz PDF Download

Marketing Research Process Quiz

MCQ: Brand awareness and market share is classified as

  1. marketing external metrics
  2. sampling metrics
  3. unit metrics
  4. procedural metrics

A

What is Brand Equity Quiz

MCQ: Added value on products and services is called

  1. advertising
  2. brand equity
  3. branding
  4. valuing

B

Benefits of Vertical Coordination Quiz

MCQ: Traditional supply situation in which focus is on competition rather than cooperation is classified as

  1. customer supply
  2. contract supply
  3. cooperation supply
  4. bare buying

A

Marketing Research Process Quiz

MCQ: Technique to ask respondents to identify possible brands association in consumer's mind is classified as

  1. story associations
  2. word associations
  3. picture associations
  4. structure associations

B

Business Unit Strategic Planning Quiz

MCQ: Analysis of opportunities and threats include

  1. internal environment
  2. external environment
  3. market environment
  4. product environment

B