Marketing Research Process Quiz Questions and Answers 124 PDF Book Download

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Quiz on Marketing Research Process Worksheet 124Quiz Book Download

Marketing Research Process Quiz

MCQ: Type of question which consists of rating to some attributes from "poor" to "excellent" is said to be

  1. rating scale
  2. ranking scale
  3. distribution scale
  4. intention scale


Discounts and Allowances Quiz

MCQ: Extra payment awarded to resellers for their participation in special programs is classified as

  1. allowance
  2. offset discount
  3. seasonal discount
  4. equalizing discount


What is Organizational Buying Quiz

MCQ: Markets which include buying from manufacturers rather than intermediaries is classified as

  1. relative buyers
  2. price sensitive buyers
  3. business markets
  4. consumer markets


Service Mix Categories Quiz

MCQ: Considering categories of services mix, meal of restaurant is classified as example of

  1. pure services
  2. major service with minor goods
  3. tangible goods with accompanying services
  4. pure tangible goods


Marketing and Customer Value Quiz

MCQ: Most of time, company's specialized departments handle the

  1. support activities
  2. primary activities
  3. financial activities
  4. supplying activities