Institutional & Governments Markets Quiz Questions and Answers 114 PDF Book Download

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Quiz on Institutional & Governments Markets Worksheet 114Quiz Book Download

Institutional and Governments Markets Quiz

MCQ: Purchases of schools, nursing homes, prisons and other institutions are classified as

  1. government markets
  2. consumer markets
  3. institutional markets
  4. business markets


Building Customer Value, Satisfaction and Loyalty Quiz

MCQ: A company's monetary, time and energy cost, all are included in

  1. total customer cost
  2. psychological cost
  3. personal benefits
  4. image benefits


Developing Brand Positioning Quiz

MCQ: In brand mantra, process of making it relevant and meaningful is classified in dimension of

  1. communication
  2. inspiring
  3. simplifying
  4. straddling


What is Organizational Buying Quiz

MCQ: In modified rebuy, suppliers who want to protect their business are classified as

  1. modified suppliers
  2. new suppliers
  3. in-suppliers
  4. out-suppliers


Marketing Research Process Quiz

MCQ: Information which are collected through observation, focus group and surveys are included in

  1. primary data sources
  2. secondary data sources
  3. external marketing
  4. internal marketing