Institutional & Governments Markets Quiz Questions and Answers 114 PDF Book Download

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Quiz on Institutional & Governments Markets Worksheet 114Quiz Book Download

Institutional and Governments Markets Quiz

MCQ: Purchases of schools, nursing homes, prisons and other institutions are classified as

  1. government markets
  2. consumer markets
  3. institutional markets
  4. business markets

C

Building Customer Value, Satisfaction and Loyalty Quiz

MCQ: A company's monetary, time and energy cost, all are included in

  1. total customer cost
  2. psychological cost
  3. personal benefits
  4. image benefits

A

Developing Brand Positioning Quiz

MCQ: In brand mantra, process of making it relevant and meaningful is classified in dimension of

  1. communication
  2. inspiring
  3. simplifying
  4. straddling

B

What is Organizational Buying Quiz

MCQ: In modified rebuy, suppliers who want to protect their business are classified as

  1. modified suppliers
  2. new suppliers
  3. in-suppliers
  4. out-suppliers

C

Marketing Research Process Quiz

MCQ: Information which are collected through observation, focus group and surveys are included in

  1. primary data sources
  2. secondary data sources
  3. external marketing
  4. internal marketing

A