Building Brand Equity Quiz Questions and Answers 113 PDF Download

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Quiz on Building Brand Equity Worksheet 113Quiz PDF Download

Building Brand Equity Quiz

MCQ: An element in defensive brand building does not include

  1. transferable
  2. unmemorable
  3. adoptable
  4. protectable

B

Benefits of Vertical Coordination Quiz

MCQ: Process of allowing flexibility for unanticipated events is classified as

  1. adaption
  2. adaptation
  3. adoption
  4. communication

B

Product Classifications Quiz

MCQ: Examples of services are

  1. heterogeneous goods
  2. legal advisors
  3. shampoos and soaps
  4. machine tools and refrigerators

B

Participants: Business Buying Process Quiz

MCQ: Recognition of extrinsic and interpersonal influences emphasize on strengthening of

  1. corporate brand
  2. competitor?s brand
  3. supplier?s brand
  4. initiator brand

A

Discounts and Allowances Quiz

MCQ: Reduction of price awarded to customers who pay their bills promptly is classified as

  1. non-functional discount
  2. discount
  3. quantity discount
  4. descriptive discount

B