Five Stage Model in Buying Decision Process Questions and Answers PDF Download eBook
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Trivia Quiz on Five Stage Model in Buying Decision Process PDF Download eBook
MCQ: The General Electric converted, the low involvement into high involvement by introducing "Soft White" versions is classified as
- linking product to engaging issue
- linking product to personal situation
- adding an important feature
- triggering emotions to personal values
C
MCQ: In marketing management, when a need arises to sufficient intensity level, it becomes
- demand
- need
- motive
- behaviors
C
MCQ: The price discrimination in which seller charges different prices to different customers on the basis of their demand is classified as
- second-degree price discrimination
- first-degree price discrimination
- third-degree discrimination
- fourth-degree discrimination
B
MCQ: The process includes estimation of expected sales volume is called
- sales budget
- marketing budget
- demand budget
- competitor's budget
A
MCQ: The sequence of events which are durable and have momentum is classified as
- fad
- trend
- competitor's effect
- competitive marketing
B