Marketing Channels and Value Networks Quiz Questions and Answers PDF Download eBook
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Quiz on Marketing Channels & Value Networks PDF Download eBook
MCQ: In marketing channels, the intermediaries whose function is to assist distribution process without negotiating and taking title of goods are classified as
- merchants
- agents
- facilitators
- terminators
C
MCQ: The specific companies that are hired for specific projects and design studies are classified as
- custom marketing research firms
- designed researches
- customer oriented research firms
- None of above
A
MCQ: The industries such as media buying, energy management and advertising agencies are classified as
- geographical hubs
- functional hubs
- vertical hubs
- horizontal hubs
B
MCQ: Considering auction-type pricing, the techniques are involved like
- English auctions
- Dutch auctions
- Sealed-bid auctions
- all of the above
D
MCQ: The marketing channel strategy in which manufacturer uses different means of communication to persuade customers is classified as
- push strategy
- pull strategy
- bundle strategy
- shallow strategy
B