BBA Marketing Management MCQs - Chapter 7
Creating Brand Equity Multiple Choice Questions (MCQ) PDF - 18
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The MCQ: Brand knowledge differential effects on consumer mind with the help of marketing of the specific brand is considered as; "Creating Brand Equity" App Download Android & iOS (Free) with answers customer based brand equity, marketer's brand equity, knowledge based equity and effective brand equity for online business management degrees. Practice what is brand equity quiz questions, download Apple Book (Free Sample) for online business administration and management degree.
Creating Brand Equity Questions & Answers PDF Download: MCQ Quiz 18
MCQ 86: The brand knowledge differential effects on consumer mind with the help of marketing of the specific brand is considered as
- marketer's brand equity
- customer based brand equity
- knowledge based equity
- effective brand equity
MCQ 87: The process of how effectively existing brand equity has leveraged to a new product is considered as
- potential extensions
- lifetime extensions
- bait extensions
- visual extensions
MCQ 88: When the bands are introduced to compete with the competitors thus the brands are classified as
- flankers
- competitive
- variant brand
- sub variant brands
MCQ 89: In BVA, the degree through which the brand is seen different with its perceived leadership and momentum is classified as
- energized differentiation
- energized similarities
- perceived differences
- perceived similarities
MCQ 90: The overall brand discount rate is equal to the sum of
- brand risk premium
- risk free rate
- brand earnings
- both A and B
BBA Marketing Management Mock Tests
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Principles of Marketing Mock Tests
BBA Marketing Management Practice Questions
Principles of Marketing MCQ with Answers
- Good, service or idea that is perceived as new by potential customers is an example of
- Company whose strategies are in accordance to strategy of other competitive firms
- A descriptive thought about something held by a person is classified as
- 'buyer's black box' consists of
- Industrial products can be classified into
- Macro environment includes
Creating Brand Equity MCQ Book Questions
- Specialized community of employees' whose activities are focused around the brand is classified as
- Goal of customer relationship management is to produce
- Value creation practices such as evangelizing and justifying is classified as
- Mix and match maximize collective and individual effects are classified as
- 'brand asset valuator' key pillars include
- Comparison of brand equity from thousands of different brands with several categories is called