BBA Marketing Management MCQs - Chapter 7
Creating Brand Equity Multiple Choice Questions (MCQs) PDF Download - 17
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Creating Brand Equity Questions & Answers PDF Download: MCQ Quiz 17
MCQ 81: In designing the brand portfolio, the focus is always on
- maximum market coverage
- minimum market coverage
- categorize market coverage
- brand house coverage
MCQ 82: The stage which describes the extent of customer relationship and feels 'in sync' in it is best considered as
- brand emotions
- brand conversation
- brand judgments
- brand resonance
MCQ 83: The brand which is result of extension in brand or sub-brand is classified as
- brand extension
- sub-brand
- parent brand
- product extension
MCQ 84: The criteria for choosing the brand elements are classified as
- memorable
- meaningful
- likeable
- all of the above
MCQ 85: The esteem and knowledge together can create
- brand awareness
- brand knowledge
- brand stature
- brand value
BBA Marketing Management Mock Tests
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Marketing Management MCQs eBook Download
Principles of Marketing Mock Tests
BBA Marketing Management Practice Questions
Principles of Marketing MCQ with Answers
- Procedure in marketing which consists of enlisting opinion leaders as "brand ambassadors" is called
- A company's microenvironment, the ' customer markets' are of
- Set of organizations interdependent on each other that help in making market
- In business markets the demand is more
- Analysis conducted to examine benefits that are seek by customers and how
- Course of sales and profits of a product over its whole life is called
Creating Brand Equity MCQ Book Questions
- In BVA, the measurement of customer's awareness of brand is classified as
- Stage when customers think about a brand under consumption situation is classified as
- Extent in which value in created in customer's mind and affects market performance is considered as
- Parent brand if it is associated with multiple products in brand extension is called
- Lower levels of esteem and knowledge are shown as
- In BVA, the measurement of breadth of brand's appeal and its appropriateness is classified as