BBA: Management Courses

Chapter 7: BBA Marketing Management Exam Tests

BBA Marketing Management MCQs - Chapter 7

Creating Brand Equity MCQ (Multiple Choice Questions) PDF - 2

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The MCQ: An ability to determine the marketing strategy to affect customer mind-set is considered as; "Creating Brand Equity" App Download Android & iOS (Free) with answers program multiplier, develop multiplier, market multiplier and customer multiplier to learn online MBA marketing courses. Practice marketing strategy quiz questions, download Apple Book (Free Sample) for online bachelor's degree in business administration.

Creating Brand Equity Questions & Answers PDF Download: MCQ Quiz 2

MCQ 6: An ability to determine the marketing strategy to affect customer mind-set is considered as

A) develop multiplier
B) program multiplier
C) market multiplier
D) customer multiplier

MCQ 7: The estimation of total brand value in financial terms are classified as

A) brand audit
B) brand tracking
C) brand valuation
D) liabilities evaluation

MCQ 8: The specific brand lines supplied to specific retailers are classified as

A) branded variants
B) product variants
C) sub-brand variants
D) line variants

MCQ 9: The program multiplier includes

A) channel support
B) distinctiveness
C) market dynamics
D) competitive reactions

MCQ 10: The added value on products and services is called

A) advertising
B) brand equity
C) branding
D) valuing

Creating Brand Equity Learning App & Free Study Apps

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Creating Brand Equity App (Android & iOS)

Creating Brand Equity App (Android & iOS)

Marketing Management App (Android & iOS)

Marketing Management App (Android & iOS)

Financial Management App (Android & iOS)

Financial Management App (Android & iOS)

Business Statistics App (Android & iOS)

Business Statistics App (Android & iOS)