BBA Marketing Management MCQs - Chapter 7

Creating Brand Equity Quiz Questions and Answers PDF - 19

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Creating Brand Equity Questions & Answers PDF Download: MCQ Quiz 19

MCQ 91: The number of acquisition and its prospect depends on

A) add-on spending

B) retention

C) visualization

D) acquisition

MCQ 92: The value of well-known brand is typically half of the firm's

A) market finance

B) market capitalization

C) actual finance

D) asset total value

MCQ 93: The number of common and distinctive elements of brand are reflected as

A) brand earnings

B) brand responsiveness

C) brand architecture

D) branding rate

MCQ 94: The customer multiplier include

A) customer size and profile

B) clarity

C) relevance

D) risk profile

MCQ 95: The particular brand's equity arises from consumer's response to

A) similarities

B) differences

C) knowledge

D) equity

BBA Marketing Management Mock Tests

Creating Long-term Loyalty Relationships MCQs

Developing Marketing Strategies and Plans MCQs

Developing Pricing Strategies MCQs

Designing and Managing Services MCQs

Integrated Marketing Channels MCQs

Collecting Information and Forecasting Demand MCQs

Analyzing Business Markets MCQs

Competitive Dynamics MCQs

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