Market Targeting Quiz Questions and Answers 93 PDF Download

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Quiz on Market Targeting Worksheet 93Quiz PDF Download

Market Targeting Quiz

MCQ: Company and brand positioning must be stated in

  1. differentiation
  2. competitive edge statement
  3. positioning statement
  4. points of similarities

C

Media Marketing Quiz

MCQ: Considering non-personal communication channels, billboards and posters are considered as

  1. online media
  2. print media
  3. broadcast media
  4. display media

D

Company Wide Strategic Planning Quiz

MCQ: SBU's with low growth whereas high market share are considered as

  1. Stars
  2. Question marks
  3. Dogs
  4. Cash Cows

D

New Product Development Process Quiz

MCQ: Detailed description of products, target market, competitors and customer value proposition is classified as

  1. write-up
  2. write-down
  3. follow-up
  4. none of above

A

Channel Management Decisions Quiz

MCQ: Distribution strategy in which company limits its outlets in different regions or buyer can buy in only company's territory is classified as

  1. intensive territorial agreement
  2. selective territorial agreement
  3. inclusive territorial agreement
  4. exclusive territorial agreement

D