Market Segmentation Quiz Questions and Answers 74 PDF Book Download

Market segmentation quiz, market segmentation MCQs answers, marketing quiz 74 to learn marketing courses online. Customer driven marketing strategy quiz questions and answers, market segmentation multiple choice questions (MCQ) to practice marketing test with answers for college and university courses. Learn market segmentation MCQs, multi channel marketing, organizational approach, types of retailers, market segmentation test prep for digital marketing certification.

Learn market segmentation test with multiple choice question (MCQs): market which is segmented on basis of usage rate of product such as 'light, medium and heavy users' of products is considered as, with choices geographic segmentation, demographic segmentation, psychographic segmentation, and behavioral segmentation for online marketing graduate degree. Learn customer driven marketing strategy questions and answers for scholarships exams' problem-solving, assessment test for business analyst certification.

Quiz on Market Segmentation Worksheet 74Quiz Book Download

Market Segmentation Quiz

MCQ: Market which is segmented on basis of usage rate of product such as 'light, medium and heavy users' of products is considered as

  1. geographic segmentation
  2. demographic segmentation
  3. psychographic segmentation
  4. behavioral segmentation

D

Types of Retailers Quiz

MCQ: After-sale services are part of

  1. segmented products
  2. less convenient products
  3. augmented products
  4. convenient tangible products

C

Organizational Approach Quiz

MCQ: Fourth step in process of new product development is

  1. developing marketing strategy
  2. developing production schedule
  3. developing introductory test
  4. developing new candidate's pool

A

Multi Channel Marketing Quiz

MCQ: Kind of contractual VMS (vertical marketing system) in which franchisor links different stages in distribution-production process is classified as

  1. franchise organization
  2. member organization
  3. link organization
  4. administered organization

A

Managing New-Product Development Quiz

MCQ: Market segmentation based on customers race and nationality is an example of

  1. geographic segmentation
  2. demographic segmentation
  3. psychographic segmentation
  4. behavioral segmentation

B