Market Segmentation Quiz Questions and Answers 74 PDF Download

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Study BBA degree and executive MBA degree in marketing questions, market segmentation course online has multiple choice question (MCQs): market which is divided on basis of 'income scale and family size of customers' is an example of with options geographic segmentation, demographic segmentation, psychographic segmentation and behavioral segmentation for scholars' admission preparation in undergraduate degree programs and masters degree programs. Learn customer driven marketing strategy quizzes with problem solving skills assessment test to prepare entrance exam for admission in top executive MBA programs.

Quiz on Market Segmentation Worksheet 74Quiz PDF Download

Market Segmentation Quiz

MCQ: Market which is divided on basis of 'income scale and family size of customers' is an example of

  1. geographic segmentation
  2. demographic segmentation
  3. psychographic segmentation
  4. behavioral segmentation


Types of Retailers Quiz

MCQ: Considering types of retailers, store which only carries limited product line is classified as

  1. specialty stores
  2. department store
  3. discount store
  4. super store


Organizational Approach Quiz

MCQ: Major types of retail organizations includes

  1. corporate chains
  2. retailer cooperatives
  3. voluntary chains
  4. all of above


Multi Channel Marketing Quiz

MCQ: Number of intermediaries that made products or services available to final customer are classified as

  1. flexible channels
  2. chain of channels
  3. channel levels
  4. marketing levels


Managing New-Product Development Quiz

MCQ: Type of product development which is systematic, holistic and not compartmentalized is said to be

  1. customer centered product development
  2. team based product development
  3. systematic product development
  4. concentration based development