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"The market which is segmented on the basis of usage rate of product such as 'light, medium and heavy users' of the products is considered as", market segmentation Multiple Choice Questions (MCQ) with choices demographic segmentation, geographic segmentation, psychographic segmentation, and behavioral segmentation to study online training courses. Learn customer driven marketing strategy questions and answers with free online certification courses for online colleges for business management.
Market Segmentation Questions and Answers PDF Download eBook
MCQ: The market which is segmented on the basis of usage rate of product such as 'light, medium and heavy users' of the products is considered as
- geographic segmentation
- demographic segmentation
- psychographic segmentation
- behavioral segmentation
D
MCQ: The after-sale services are part of
- segmented products
- less convenient products
- augmented products
- convenient tangible products
C
MCQ: The fourth step in process of new product development is
- developing marketing strategy
- developing production schedule
- developing introductory test
- developing new candidate's pool
A
MCQ: The kind of contractual VMS (vertical marketing system) in which franchisor links different stages in distribution-production process is classified as
- franchise organization
- member organization
- link organization
- administered organization
A
MCQ: The market segmentation based on customers race and nationality is an example of
- geographic segmentation
- demographic segmentation
- psychographic segmentation
- behavioral segmentation
B