BBA Marketing Quiz, Notes and Technology Articles

Market Segmentation Quiz Questions and Answers 74 PDF Book Download

Market segmentation quiz questions, market segmentation MCQs with answers, marketing test prep 74 to learn BBA marketing degree online courses. Customer driven marketing strategy quiz questions and answers, market segmentation multiple choice questions (MCQs) to practice marketing test with answers for online colleges and universities courses. Learn market segmentation MCQs, multi channel marketing, organizational approach, types of retailers, market segmentation test prep for digital marketing certification.

Learn market segmentation test with multiple choice question (MCQs): market which is segmented on basis of usage rate of product such as 'light, medium and heavy users' of products is considered as, with choices geographic segmentation, demographic segmentation, psychographic segmentation, and behavioral segmentation for master's degree in business administration. Learn customer driven marketing strategy questions and answers for problem-solving, merit scholarships assessment test for business analyst certification.

Quiz on Market Segmentation Worksheet 74Quiz Book Download

Market Segmentation Quiz

MCQ: Market which is segmented on basis of usage rate of product such as 'light, medium and heavy users' of products is considered as

  1. geographic segmentation
  2. demographic segmentation
  3. psychographic segmentation
  4. behavioral segmentation

D

Types of Retailers Quiz

MCQ: After-sale services are part of

  1. segmented products
  2. less convenient products
  3. augmented products
  4. convenient tangible products

C

Organizational Approach Quiz

MCQ: Fourth step in process of new product development is

  1. developing marketing strategy
  2. developing production schedule
  3. developing introductory test
  4. developing new candidate's pool

A

Multi Channel Marketing Quiz

MCQ: Kind of contractual VMS (vertical marketing system) in which franchisor links different stages in distribution-production process is classified as

  1. franchise organization
  2. member organization
  3. link organization
  4. administered organization

A

Managing New-Product Development Quiz

MCQ: Market segmentation based on customers race and nationality is an example of

  1. geographic segmentation
  2. demographic segmentation
  3. psychographic segmentation
  4. behavioral segmentation

B