Market Targeting Quiz Questions and Answers 73 PDF Download

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Quiz on Market Targeting Worksheet 73Quiz PDF Download

Market Targeting Quiz

MCQ: Strategy that focuses on smaller segments and attract only few competitors is called

  1. mass marketing
  2. segmented marketing
  3. niche marketing
  4. micromarketing


Competitive Positions Quiz

MCQ: Considering competitive positions, firm other than market leader who is fighting hard in its industry to increase market share is classified as

  1. market follower
  2. market niche
  3. market challenger
  4. market leader


Global Product Strategy Quiz

MCQ: Global communication and product strategy in which communication and product both are adjusted to fit in foreign market is classified as

  1. product adaptation
  2. straight product extension
  3. dual adaptation
  4. communication adaptation


Setting Goals and Advertising Objectives Quiz

MCQ: Firm providing marketing services such as assisting different companies in preparing, planning, implementing and evaluating advertising programs is called

  1. advertising agency
  2. managing agency
  3. research agency
  4. rational agency


Psychological Factors Quiz

MCQ: Marketers can build up demand of a particular product by

  1. associating with strong motives
  2. using motivating cues
  3. positive reinforcement
  4. all of above