Market Targeting Quiz Questions and Answers 73 PDF Book Download

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Quiz on Market Targeting Worksheet 73Quiz Book Download

Market Targeting Quiz

MCQ: Strategy that focuses on smaller segments and attract only few competitors is called

  1. mass marketing
  2. segmented marketing
  3. niche marketing
  4. micromarketing

C

Competitive Positions Quiz

MCQ: Considering competitive positions, firm other than market leader who is fighting hard in its industry to increase market share is classified as

  1. market follower
  2. market niche
  3. market challenger
  4. market leader

C

Global Product Strategy Quiz

MCQ: Global communication and product strategy in which communication and product both are adjusted to fit in foreign market is classified as

  1. product adaptation
  2. straight product extension
  3. dual adaptation
  4. communication adaptation

C

Setting Goals and Advertising Objectives Quiz

MCQ: Firm providing marketing services such as assisting different companies in preparing, planning, implementing and evaluating advertising programs is called

  1. advertising agency
  2. managing agency
  3. research agency
  4. rational agency

A

Psychological Factors Quiz

MCQ: Marketers can build up demand of a particular product by

  1. associating with strong motives
  2. using motivating cues
  3. positive reinforcement
  4. all of above

D