Buyer Decision Process for New Products Quiz Questions and Answers 38 PDF Book Download

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Quiz on Buyer Decision Process for New Products Worksheet 38Quiz Book Download

Buyer Decision Process for New Products Quiz

MCQ: 'Millennial' are also classified as

  1. generation X
  2. generation Y
  3. baby boomers
  4. both a and b

B

Company marketing environment Quiz

MCQ: In marketing strategy, advertising and personal selling can be referred as

  1. Place
  2. Product
  3. Price
  4. Promotion

D

Market Targeting Quiz

MCQ: Global communication and product strategy in which communication and product both are adjusted to fit in foreign market is classified as

  1. product adaptation
  2. straight product extension
  3. dual adaptation
  4. communication adaptation

C

Market Targeting Quiz

MCQ: Way of entering foreign markets by setting up foreign manufacturing facilities is classified as

  1. direct investment
  2. indirect investment
  3. union ownership
  4. export union

A

Relative Prices Quiz

MCQ: Kind of allowances that are made to reward dealers for participating in support programs and other advertising campaigns are called

  1. optional product allowances
  2. seasonal allowances
  3. functional allowances
  4. promotional allowances

D