Market Segmentation Quiz Questions and Answers 36 PDF Book Download

Market segmentation quiz questions, market segmentation MCQs with answers, marketing test prep 36 to learn BBA marketing courses for online business degree. Customer driven marketing strategy quiz questions and answers, market segmentation multiple choice questions (MCQs) to practice marketing test with answers for online colleges and universities courses. Learn market segmentation MCQs, learn global marketing, good value pricing, entering marketplace, market segmentation test prep for digital marketing certification.

Learn market segmentation test with multiple choice question (MCQs): market divided on basis of social class as 'lower lowers, upper lowers and middle class' is example of, with choices geographic segmentation, demographic segmentation, psychographic segmentation, and behavioral segmentation for online business degree programs. Learn customer driven marketing strategy questions and answers for problem-solving, merit scholarships assessment test for business analyst certification.

Quiz on Market Segmentation Worksheet 36Quiz Book Download

Market Segmentation Quiz

MCQ: Market divided on basis of social class as 'lower lowers, upper lowers and middle class' is example of

  1. geographic segmentation
  2. demographic segmentation
  3. psychographic segmentation
  4. behavioral segmentation

C

Entering Marketplace Quiz

MCQ: Adopter group who tries to come up with innovative ideas at higher risk is called

  1. late majority
  2. early majority
  3. innovators
  4. early adopters

C

Good Value Pricing Quiz

MCQ: Customer market division done on basis of 'compulsive, ambitious and outgoing customers' classified as

  1. geographic segmentation
  2. demographic segmentation
  3. psychographic segmentation
  4. behavioral segmentation

C

Learn Global Marketing Quiz

MCQ: 'concentrated marketing' is also called as

  1. mass marketing
  2. segmented marketing
  3. niche marketing
  4. micromarketing

C

Market Targeting Quiz

MCQ: Kind of joint venture in which company signs agreement with foreign producers to provide services or manufacture goods is classified as

  1. investment ownership
  2. contract manufacturing
  3. joint ownership
  4. management contracting

B