Market Segmentation Quiz Questions and Answers 36 PDF Download

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Quiz on Market Segmentation Worksheet 36Quiz PDF Download

Market Segmentation Quiz

MCQ: 'Dollar Tree store and Family Dollar' targets customers with middle and low income groups is an example of

  1. geographic segmentation
  2. income segmentation
  3. psychographic segmentation
  4. behavioral segmentation

B

Entering Marketplace Quiz

MCQ: Types of joint venturing includes

  1. contract manufacturing
  2. joint ownership
  3. management contracting
  4. all of above

D

Good Value Pricing Quiz

MCQ: Fourth step of value based pricing is to

  1. determine incurred costs
  2. design product
  3. assess needs of customer
  4. set target price

B

Learn Global Marketing Quiz

MCQ: Firm that operates in more than one country gains production, marketing and financial advantages that are not available to domestic competitors is called

  1. global firm
  2. expanding firm
  3. premium firm
  4. challenger firm

A

Market Targeting Quiz

MCQ: Brand's superiority is based on its

  1. point of differences
  2. points of priority
  3. points of membership category
  4. point of similarities

A