Market Segmentation Quiz Questions and Answers 36 PDF Download

Learn market segmentation quiz, online principles of marketing test 36 for online courses, distance learning. Free marketing MCQs questions and answers to learn market segmentation MCQs with answers. Practice MCQs to test knowledge on market segmentation, entering marketplace, good value pricing, learn global marketing, market targeting for MBA interview preparation.

Free market segmentation course worksheet has multiple choice quiz question as 'dollar tree store and family dollar' targets customers with middle and low income groups is an example of with options geographic segmentation, income segmentation, psychographic segmentation and behavioral segmentation with problems solving answer key to test study skills for online e-learning, viva help and jobs' interview preparation tips, study customer driven marketing strategy multiple choice questions based quiz question and answers.

Quiz on Market Segmentation Quiz PDF Download Worksheet 36

Market Segmentation Quiz

MCQ. 'Dollar Tree store and Family Dollar' targets customers with middle and low income groups is an example of

  1. geographic segmentation
  2. income segmentation
  3. psychographic segmentation
  4. behavioral segmentation

B

Entering Marketplace Quiz

MCQ. Types of joint venturing includes

  1. contract manufacturing
  2. joint ownership
  3. management contracting
  4. all of above

D

Good Value Pricing Quiz

MCQ. Fourth step of value based pricing is to

  1. determine incurred costs
  2. design product
  3. assess needs of customer
  4. set target price

B

Learn Global Marketing Quiz

MCQ. Firm that operates in more than one country gains production, marketing and financial advantages that are not available to domestic competitors is called

  1. global firm
  2. expanding firm
  3. premium firm
  4. challenger firm

A

Market Targeting Quiz

MCQ. Brand's superiority is based on its

  1. point of differences
  2. points of priority
  3. points of membership category
  4. point of similarities

A