Market Segmentation Quiz Questions and Answers 145 PDF Download

Learn market segmentation quiz, online principles of marketing test 145 for distance learning, online courses. Free marketing MCQs questions and answers to learn market segmentation MCQs with answers. Practice MCQs to test knowledge on market segmentation with answers, retail sales, characteristics affecting consumer behavior, macroenvironment, market targeting, market segmentation test for online BBA courses distance learning.

Free market segmentation online course worksheet has multiple choice quiz question: market divided on basis of social class as 'lower lowers, upper lowers and middle class' is example of with choices geographic segmentation, demographic segmentation, psychographic segmentation and behavioral segmentation for online viva voce, competitive exams' preparation and online distance educational learning, study customer driven marketing strategy multiple choice questions based quiz question and answers.

Quiz on Market Segmentation Worksheet 145 Quiz PDF Download

Market Segmentation Quiz

MCQ. Market divided on basis of social class as 'lower lowers, upper lowers and middle class' is example of

  1. geographic segmentation
  2. demographic segmentation
  3. psychographic segmentation
  4. behavioral segmentation

C

Market Targeting Quiz

MCQ. If company ignores market segment differences by offering single market offering then this marketing strategy is classified as

  1. mass marketing
  2. segmented marketing
  3. niche marketing
  4. micromarketing

A

Macroenvironment Quiz

MCQ. Study of human population in context of gender, race and occupation is called

  1. the demographic environment
  2. the cultural environment
  3. the economic environment
  4. the natural environment

A

Characteristics affecting Consumer Behavior Quiz

MCQ. Subcultures includes

  1. nationalities
  2. racial groups
  3. geographic regions
  4. all of above

D

Retail Sales Quiz

MCQ. Use of in-store advertising to broaden brand equity and encourage favorable purchase decisions is classified as

  1. exclusive marketing
  2. shopper marketing
  3. outbound marketing
  4. inbound marketing

B