New Product Development Process Quiz Questions and Answers 146 PDF Download

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Quiz on New Product Development Process Worksheet 146Quiz PDF Download

New Product Development Process Quiz

MCQ: If product ideas source is company's own research and development department, it is said to be

  1. internal idea sources
  2. external idea sources
  3. systematic idea sources
  4. resourcing


Vertical Marketing Systems Quiz

MCQ: Arrangement of vertical management system in which non-dependent firms for production and distribution works together through contracts is classified as

  1. full time VMS
  2. contractual VMS
  3. administered VMS
  4. corporate VMS


Participants in Business Buying Process Quiz

MCQ: All individuals and units involved in purchasing process are classified as

  1. buying center
  2. influencers
  3. deciders
  4. gatekeepers


Company Wide Strategic Planning Quiz

MCQ: In growth-share matrix, vertical axis represents

  1. Business portfolio
  2. Relative market share
  3. Market growth rate
  4. Both a and b


Market Targeting Quiz

MCQ: In market segmentation evaluation, factors must be considered are

  1. segment size and growth
  2. segment structural attractiveness
  3. company objective and resources
  4. all of above