Market Segmentation Quiz Questions and Answers 131 PDF Download

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Quiz on Market Segmentation Worksheet 131Quiz PDF Download

Market Segmentation Quiz

MCQ: 'market segmentation' includes

  1. geographic segmentation
  2. demographic segmentation
  3. psychographic segmentation
  4. all of above

D

Buyer Decision Process for New Products Quiz

MCQ: Group which adopts innovation only after it becomes a tradition is classified as

  1. late majority
  2. early majority
  3. laggard
  4. early adopter

C

Company Wide Strategic Planning Quiz

MCQ: Strategic planning is strategic fit between organizations changing marketing opportunities and its

  1. Strengths & Weaknesses
  2. Goals & Capabilities
  3. Opportunities & threats
  4. Both a and b

B

Entering Marketplace Quiz

MCQ: Kind of joint venture according to which company joins hands with foreign investors to create local business is classified as

  1. contract manufacturing
  2. joint ownership
  3. management contracting
  4. investment ownership

B

What is a Product Quiz

MCQ: Personal selling technique is frequently used in marketing mix designed for

  1. sought industrial products
  2. specialty industrial products
  3. shopping consumer products
  4. augmented products

C