Market Segmentation Quiz Questions and Answers 133 PDF Download

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Quiz on Market Segmentation Worksheet 133Quiz PDF Download

Market Segmentation Quiz

MCQ: Division of market on basis of separate needs and behaviors is called

  1. market segmentation
  2. targeting
  3. differentiation
  4. positioning

A

Marketing Strategy and Mix Quiz

MCQ: Value creating activities carried by internal departments of company are classified as

  1. Value chain
  2. Value delivery network
  3. Portfolio analysis
  4. None of above

A

What is a Product Quiz

MCQ: Products that customers buy after comparing suitability of products are classified as

  1. non-shopping products
  2. shopping products
  3. specialty products
  4. unsought products

B

Macroenvironment Quiz

MCQ: Macro environment of any company or organization includes

  1. the cultural environment
  2. the demographic environment
  3. customers in international markets
  4. both a and b

D

Consumer Actions: Sustainable Markets Quiz

MCQ: Movement by concerned government agencies and citizens towards improvement and protection of future and current living environment is called

  1. consumerism
  2. seller's extrovert sellers
  3. environmentalism
  4. seller introvert seller

C