Free MCQsLearn App Download - Market Segmentation Quiz Questions and Answers PDF Download eBook
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Quiz on Market Segmentation PDF Download eBook
MCQ: The unwanted and unsolicited commercial e-mails that clog up e-mailboxes of users is classified as
- invasion of privacy
- spam
- virus
- deception
B
MCQ: The 'inside-out' perspective is referred in
- The marketing concept
- Societal marketing concept
- Selling concept
- Product concept
C
MCQ: The kind of retailer whose product line consists of airlines, colleges and hotels is classified as
- independent off-price retailer
- service retailers
- categorized retailer
- off-price retailer
B
MCQ: The 'Regent Seven Seas Cruise Line' invites customers by saying "luxury goes exploring" is an example of
- geographic segmentation
- income segmentation
- psychographic segmentation
- behavioral segmentation
C
MCQ: The 'stages in the adoption process' involves
- awareness
- interest
- evaluation and trial
- all of above
D