Company marketing environment Multiple Choice Questions (MCQ) PDF - 64

MCQ 316: The arrangement of different market performance measures as a single display to monitor results is classified as

1. Return on investment
2. Marketing dashboard
3. Marketing scorecard
4. Both a and b

MCQ 317: The markets in which the goods are bought for personal consumption by the individuals and households are called

1. business markets
2. international markets
3. consumer markets
4. government markets

MCQ 318: The new competitors will enter in the market in the PLC stage called

1. growth stage
2. lately buying stage
3. segmenting stage
4. targeting stage

MCQ 319: The 'brand personality' includes

1. sincerity
2. sophistication
3. competence and excitement
4. all of above

MCQ 320: The method of managing promotion budget by defining objectives, determining tasks to achieve objectives and estimating costs for activities is called

1. percentage of sales method
2. affordable method
3. competitive parity method
4. objective and task method