Marketing Research Quiz Questions and Answers 65 PDF eBook Download

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Learn marketing research MCQ with multiple choice questions: marketing myopia is to pay attention to, with choices product offered by company, benefits produced by products, experiences associated with products, and none of above for business management degree online. Learn managing marketing information customer insights questions and answers, problem-solving for merit scholarships assessment test for online BS business administration.

Quiz on Marketing Research Worksheet 65 PDF eBook Download

Marketing Research MCQ

MCQ: Marketing myopia is to pay attention to

  1. Product offered by company
  2. Benefits produced by products
  3. Experiences associated with products
  4. None of above


What is a Product MCQ

MCQ: Major product variables that retailers must consider includes

  1. services mix
  2. product assortment
  3. store atmosphere
  4. all of above


Business Actions and Sustainable Markets MCQ

MCQ: 'customer markets' & 'publics' are included in company's environment called

  1. Macro environment
  2. Microenvironment
  3. Both a and b
  4. None of above


What is a Product MCQ

MCQ: Considering types of retailer stores, one which is low margin, high volume and offers self-service operations to serve consumers grocery needs is classified as

  1. selective market
  2. super market
  3. extensive market
  4. exclusive market


Product Life Cycle Strategies MCQ

MCQ: In product life cycle growth stage, marketing objective is to

  1. create product awareness
  2. maximize the market share
  3. defend market share and profits
  4. reduce expenditure