Marketing Research Quiz Questions and Answers 65 PDF Book Download

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"Marketing myopia is to pay attention to", marketing research Multiple Choice Questions (MCQs) with choices benefits produced by products, product offered by company, experiences associated with products, and none of above for business management degree online. Learn managing marketing information customer insights questions and answers to improve problem solving skills for online BS business administration.

Quiz Questions on Marketing Research 65 PDF Book Download

Marketing Research Quiz

MCQ: Marketing myopia is to pay attention to

  1. Product offered by company
  2. Benefits produced by products
  3. Experiences associated with products
  4. None of above


What is a Product Quiz

MCQ: The major product variables that retailers must consider includes

  1. services mix
  2. product assortment
  3. store atmosphere
  4. all of above


Business Actions and Sustainable Markets Quiz

MCQ: The 'customer markets' & 'publics' are included in company's environment called

  1. Macro environment
  2. Microenvironment
  3. Both a and b
  4. None of above


What is a Product Quiz

MCQ: Considering types of retailer stores, the one which is low margin, high volume and offers self-service operations to serve consumers grocery needs is classified as

  1. selective market
  2. super market
  3. extensive market
  4. exclusive market


Product Life Cycle Strategies Quiz

MCQ: In the product life cycle growth stage, the marketing objective is to

  1. create product awareness
  2. maximize the market share
  3. defend market share and profits
  4. reduce expenditure