Price Adjustment Strategies Multiple Choice Questions (MCQ) PDF - 128

MCQ 636: After the idea generation through internal and external sources, the next step is

1. idea screening
2. product screening
3. customer screening
4. raw material screening

MCQ 637: The consumer's and society's long run interests are considered in

1. Societal marketing concept
2. Market concept
3. Product concept
4. selling concept

MCQ 638: The highly involved consumer buying behavior and customers perceive fewer differences among brands is called

1. complex buying behavior
2. variety seeking buying behavior
3. dissonance reducing buying behavior
4. habitual buying behavior

MCQ 639: The set of vehicles which are used to deliver message to intended audiences is classified as

1. advertising objective
2. advertising media
3. reminder media
4. rational media

MCQ 640: For developing new products, the company must know its

1. markets
2. consumers
3. competitors
4. all of above