BBA: Marketing Courses

Principles of Marketing Certification Exam Tests

Principles Of Marketing Practice Test 127

Company marketing environment Quiz PDF: Questions and Answers - 127

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Company marketing environment Questions and Answers PDF Download: Quiz 127

MCQ 631: The basic competitive strategies includes

A) cost leadership
B) focusing strategy
C) differentiation
D) all of above

MCQ 632: The products or services having significant group of buyers who are willing to make purchase efforts are called

A) sought products
B) unsought products
C) specialty products
D) both a and b

MCQ 633: The clothing lines distribution as casual clothes and formal clothes is a classic example of

A) styles
B) fashion
C) norms
D) followers

MCQ 634: The mental process in which customer ends up as buyer of a new product is called

A) adoption process
B) cognitive dissonance
C) pre purchase behavior
D) post-purchase behavior

MCQ 635: The value that customers give up to get the benefits of products or services is classified as

A) discount
B) value added tax
C) price
D) tax

Principles Of Marketing Exam Prep Tests

Company marketing environment Learning App & Free Study Apps

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Marketing Principles App (Android & iOS)

ALL-in-ONE Learning App (Android & iOS)

Marketing Principles App (Android & iOS)

Marketing Principles App (Android & iOS)

Marketing Management App (Android & iOS)

Marketing Management App (Android & iOS)

Business Statistics App (Android & iOS)

Business Statistics App (Android & iOS)