Principles of Marketing MCQs - Chapter 17

Products, Services and Brands Trivia Questions and Answers PDF - 4

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Products, Services & Brands Questions & Answers PDF Download: MCQ Quiz 4

MCQ 16: The products such as toffees and candies are examples of

convenience products
unsought products
shopping products
augmented products

MCQ 17: The consumer products with unique and differentiated characteristics are best classified as

specialty products
unsought products
convenient products
unsought specialty products

MCQ 18: The products that are low priced and placed at most convenient available places in retail stores are classified as

specialty products
subspecialty products
convenience products
unsought products

MCQ 19: The companies who are selling life insurances are selling

sought specialty products
augmented industrial product
unsought shopping products
unsought consumer products

MCQ 20: The classic example of multi-brands is

Coca-Cola of different flavors
P&G detergents brands as 'Tide, Ivory, Dreft'
Toyota new brand 'Scion'
Kellogg's Special K' snacks and protein waters

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