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Pricing: Capturing Customer Value Multiple Choice Questions 1 PDF eBook Download

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Learn pricing capturing customer value quizzes with multiple choice questions: 'regent seven seas cruise line' targets customers seeking elegant ambiance for holidays is example of, with choices income segmentation, geographic segmentation, psychographic segmentation, and behavioral segmentation for online business management classes. Practice jobs' assessment test for online learning logistics functions quiz questions with principles of marketing MCQs for free online classes.

MCQs on Pricing Capturing Customer Value Test 1 PDF eBook Download

MCQ: 'Regent Seven Seas Cruise Line' targets customers seeking elegant ambiance for holidays is example of

  1. geographic segmentation
  2. income segmentation
  3. psychographic segmentation
  4. behavioral segmentation

C

MCQ: Marketers can build up demand of a particular product by

  1. associating with strong motives
  2. using motivating cues
  3. positive reinforcement
  4. all of above

D

MCQ: Remembrance of good points that are related to choose a brand as compared to competing brands is called

  1. selective attention
  2. selective distortion
  3. selective retention
  4. both a and b

C

MCQ: Adopter group 'late majority' is classified as

  1. deliberate
  2. guided by respect
  3. skeptical
  4. tradition bound

C

MCQ: According to sustainable marketing, major movements includes

  1. consumerism
  2. seller's extremism
  3. environmentalism
  4. both a and c

D