Pricing: Capturing Customer Value Multiple Choice Questions 1 PDF Book Download

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MCQs on Pricing Capturing Customer Value Test 1 PDF Book Download

MCQ: 'Regent Seven Seas Cruise Line' targets customers seeking elegant ambiance for holidays is example of

  1. geographic segmentation
  2. income segmentation
  3. psychographic segmentation
  4. behavioral segmentation


MCQ: Marketers can build up demand of a particular product by

  1. associating with strong motives
  2. using motivating cues
  3. positive reinforcement
  4. all of above


MCQ: Remembrance of good points that are related to choose a brand as compared to competing brands is called

  1. selective attention
  2. selective distortion
  3. selective retention
  4. both a and b


MCQ: Adopter group 'late majority' is classified as

  1. deliberate
  2. guided by respect
  3. skeptical
  4. tradition bound


MCQ: According to sustainable marketing, major movements includes

  1. consumerism
  2. seller's extremism
  3. environmentalism
  4. both a and c