Principles of Marketing MCQs - Chapter 16

Pricing: Capturing Customer Value Multiple Choice Questions PDF Download - 9

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Pricing Capturing Customer Value Questions & Answers PDF Download: MCQ Quiz 9

MCQ 41: The process of segmenting the market and identifying which segments to target is classified as

A) market segmentation

B) targeting the market

C) undifferentiated marketing

D) differentiated marketing

MCQ 42: The 'wireless communication' is an example of

A) tangible products

B) exchange of goods

C) services

D) ownership of nothing

MCQ 43: The BlackBerry 'on the go connectivity' specific feature is part of

A) actual product

B) augmented product

C) dis-augmented product

D) intangible services

MCQ 44: If the men and women respond similarly to the marketing efforts for soft drinks, the segment should be considered as

A) differentiable segment

B) non-differentiable segments

C) intermarket segmentation

D) intramarket segmentation

MCQ 45: At the final level of planning products, the planners turn the actual product into

A) augmented product

B) de-augmented product

C) core customer value

D) customer driven strategy

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