Principles of Marketing MCQs - Chapter 12

Marketing Communications: Customer Value Quiz Questions and Answers PDF - 7

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Marketing Communications Customer Value Questions & Answers PDF Download: MCQ Quiz 7

MCQ 31: The internal limitations can be classified as organization's own

Strengths
Weaknesses
Opportunities
Threats

MCQ 32: The discomfort at the buyers end caused by conflict in post purchase behavior is classified as

cognitive dissonance
post purchase behavior
both a and b
none of the above

MCQ 33: The research which is completed with the objective to test hypothesis is called

casual research
exploratory research
descriptive research
both a and c

MCQ 34: In growth-share matrix, the vertical axis represents

Business portfolio
Relative market share
Market growth rate
Both a and b

MCQ 35: According to marketing four Ps, the cash rebates are part of

Place
Product
Price
Promotion

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