Principles of Marketing MCQs - Chapter 12

Marketing Communications: Customer Value Trivia Questions and Answers PDF - 4

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Marketing Communications Customer Value Questions & Answers PDF Download: MCQ Quiz 4

MCQ 16: The information obtained from company's network data sources is classified as

internal databases
external databases
outsourced databases
both a and b

MCQ 17: The consumer promotion technique in which customer purchase proof is send to manufacturer which then refunds some part of price is classified as

cash refund
coupon
sample
premium

MCQ 18: The research approaches in marketing research does not include

experimental research
observational research
ethnographic research
survey research

MCQ 19: According to consumer promotion techniques, the cash refunds are also classified as

price packs
sweepstakes
point of purchase promotions
cash rebates

MCQ 20: The lifestyle measuring consumers major dimensions such as

activates
interests
opinions
all of above

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