Principles of Marketing MCQs - Chapter 12

Marketing Communications: Customer Value Quiz Questions and Answers PDF - 3

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Marketing Communications Customer Value Questions & Answers PDF Download: MCQ Quiz 3

MCQ 11: The collection, analysis and reporting of available data for any given marketing situation is classified as

A) external databases

B) outsourced databases

C) marketing research

D) both a and b

MCQ 12: The types of reassert instruments available to market researcher are of

A) Two types

B) Three types

C) Four types

D) Five types

MCQ 13: The consumer promotion technique according to which product consumers are told to submit their names for drawing is classified as

A) cash refunds

B) cash sample

C) sweepstakes

D) cents off deals

MCQ 14: The 'probability sample' includes

A) judgment sample

B) simple random sample

C) quota sample

D) convenience sample

MCQ 15: If customers perceive that price of product is less than the value it provides to customer then the customer

A) would buy product

B) would not buy product

C) would get free products

D) would get discount

Principles Of Marketing Mock Tests

Marketing Communications: Customer Value MCQs

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Consumer Markets and Buyer Behavior MCQs

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