Principles of Marketing MCQs - Chapter 3

Company and Marketing Strategy Multiple Choice Questions (MCQ) PDF - 6

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Company & Marketing Strategy Questions & Answers PDF Download: MCQ Quiz 6

MCQ 26: The company and brand positioning must be stated in

differentiation
competitive edge statement
positioning statement
points of similarities

MCQ 27: The kind of strategy which is used by the company to achieve advertising objectives is classified as

advertising strategy
advertising objective
advertising messages
advertising budget

MCQ 28: According to management guru Peter Drucker, marketing aims to sell

Necessary
Unnecessary
Not already available
None of above

MCQ 29: The tendency to which results of innovation are communicated to others is classified as

relative advantage
divisibility
communicability
compatibility

MCQ 30: The person's own living or interacting and acting pattern is classified

lifestyle
personality and self-concept
social class
None of the above

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