BBA: Marketing Courses

Chapter 3: Principles of Marketing Exam Tests

Principles of Marketing MCQs - Chapter 3

Company and Marketing Strategy Quiz Questions and Answers PDF - 7

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Company & Marketing Strategy Questions & Answers PDF Download: MCQ Quiz 7

MCQ 31: Market offerings are offered to

A) Create a need or want
B) Satisfy a need or want
C) Both a and b
D) None of above

MCQ 32: Swedish furniture giant IKEA targets middle class segment at global scale is an example of

A) intermarket segmentation
B) intramarket segmentation
C) income segmentation
D) psychographic segmentation

MCQ 33: The market segmentation on the basis of continents such as North America, Middle East and Western Europe is example of

A) geographic segmentation
B) demographic segmentation
C) psychographic segmentation
D) behavioral segmentation

MCQ 34: The division of market as 'baby boomers', 'Generation X' and 'Generation Y' is example of

A) geographic segmentation
B) demographic segmentation
C) psychographic segmentation
D) behavioral segmentation

MCQ 35: The researcher finds 'what people thinks' with the help of

A) open ended question
B) close ended question
C) Both a and b
D) none of above

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Company & Marketing Strategy App (Android & iOS)

Company & Marketing Strategy App (Android & iOS)

Marketing Principles App (Android & iOS)

Marketing Principles App (Android & iOS)

Business Mathematics App (Android & iOS)

Business Mathematics App (Android & iOS)

Financial Management App (Android & iOS)

Financial Management App (Android & iOS)