BBA: Marketing Courses

Chapter 3: Principles of Marketing Exam Tests

Principles of Marketing MCQs - Chapter 3

Company and Marketing Strategy MCQ (Multiple Choice Questions) PDF - 2

The e-Book Company and Marketing Strategy Multiple Choice Questions (MCQ Quiz) with Answers PDF Download (Company and Marketing Strategy MCQ PDF Book), test 2 to learn online Principles of Marketing Course. Solve Company Wide Strategic Planning Multiple Choice Questions (MCQs), Company and Marketing Strategy quiz with answers PDF to prepare for job interview. The Company and Marketing Strategy MCQ App Download: Free educational app for managing marketing effort, marketing strategy and mix career test for online classes business administration.

The MCQ: Considering competitive positions, the company which serves small customer segments that remain ignored by other companies in industry is classified as; "Company and Marketing Strategy" App Download Android & iOS (Free) with answers market niche, market follower, market challenger and market leader to learn online educational courses. Practice company wide strategic planning quiz questions, download Apple Book (Free Sample) for online schools for business administration.

Company & Marketing Strategy Questions & Answers PDF Download: MCQ Quiz 2

MCQ 6: Considering competitive positions, the company which serves small customer segments that remain ignored by other companies in industry is classified as

A) market follower
B) market niche
C) market challenger
D) market leader

MCQ 7: The 'Fit and Polish' consumers seek benefits balance between function and style is an example of

A) geographic segmentation
B) income segmentation
C) psychographic segmentation
D) benefit segmentation

MCQ 8: The process of assessing objectives, strengths, weaknesses, strategies and reaction patterns of competitors is classified as

A) branding analysis
B) premium analysis
C) competitor analysis
D) corporate analysis

MCQ 9: The concept through which the life is brought up in message of advertising strategy in memorable and distinctive way is classified as

A) rational concept
B) reminder concept
C) creative concept
D) persuasive concept

MCQ 10: According to competitive positions, the main focus of market follower strategy is to

A) multiple niching
B) full frontal attack
C) expand market share
D) follow at a distance

Company & Marketing Strategy Learning App & Free Study Apps

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Company & Marketing Strategy App (Android & iOS)

Company & Marketing Strategy App (Android & iOS)

Marketing Principles App (Android & iOS)

Marketing Principles App (Android & iOS)

Marketing Management App (Android & iOS)

Marketing Management App (Android & iOS)

BBA Economics App (Android & iOS)

BBA Economics App (Android & iOS)