Cultivating Customer Relationships Quiz Questions and Answers PDF Download eBook
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Quiz on Cultivating Customer Relationships PDF Download eBook
MCQ: A company's 'Customer Relationship Capital' is another name of
- satisfied customers
- dissatisfied customers
- customer retention
- customer conversion
A
MCQ: The total features of the product functions, looks and features is classified as
- differential returns
- uncontrollable returns
- controllable returns
- design
D
MCQ: The desired return is subtracted from 1 and is divided by unit cost to calculate
- markup demand
- unit cost
- markup cost
- markup price
D
MCQ: The churches, museums and charities are examples of the services of
- government sector
- private non-profit sector
- manufacturing sector
- business sector
B
MCQ: The product or set of product which functions are close substitutes is classified as
- competitive membership
- category membership
- position membership
- target membership
B