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"In brand dynamics, the relevance to consumer needs within an affordable price is classified as", brand dynamics Multiple Choice Questions (MCQ) with choices advantage, performance, presence, and brand relevance for bachelors degree in marketing online. Learn creating brand equity questions and answers with free online certification courses for business management classes online.
Trivia Quiz on Brand Dynamics PDF Download eBook
MCQ: In brand dynamics, the relevance to consumer needs within an affordable price is classified as
- performance
- advantage
- presence
- brand relevance
D
MCQ: The analysis of data from variety of sources such as media spending data and retailer scanner data are called as
- marketing-mix modeling
- customer-mix modeling
- data-mix modeling
- market oriented research
A
MCQ: The record of satisfaction of company's employees, suppliers and distributors is the part of
- stakeholder performance scorecard
- marketing dashboards
- customer performance scorecard
- market performance record
A
MCQ: The brand association which can be made superior and distinctive relevance to competitor's is classified as
- desirability
- deliverability
- differentiability
- feasibility
C
MCQ: The companies which collect trade and consumer information are classified as
- indicated service firms
- syndicated research firms
- research firms
- special marketing firms
B